Rebranding & Shifting the Narrative
Querent Studio spearheaded a transformative rebranding strategy and re-engagement initiative for Colorlines News, empowering their journey amidst the tumultuous backdrop of the COVID-19 pandemic and social justice movements against police brutality. Through in-depth focus groups and exhaustive market research, Querent Studio facilitated Colorlines evolution from two decades of hard-hitting journalism to a dynamic multimedia hub for grassroots activism.
Our tailored suite of services extended to:
Re-branding strategy
Strategic content planning across social media
Audience re-engagement
Strategic partnership strategy