Rebranding & Shifting the Narrative

Querent Studio spearheaded a transformative rebranding strategy and re-engagement initiative for Colorlines News, empowering their journey amidst the tumultuous backdrop of the COVID-19 pandemic and social justice movements against police brutality. Through in-depth focus groups and exhaustive market research, Querent Studio facilitated Colorlines evolution from two decades of hard-hitting journalism to a dynamic multimedia hub for grassroots activism.

Our tailored suite of services extended to:

  • Re-branding strategy

  • Strategic content planning across social media

  • Audience re-engagement

  • Strategic partnership strategy

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The Emerge Group - Southeast, USA